While no single blog post can ever fully prepare you for obstacles in your freelancing journey, there are a few things that are useful to know about in advance. In this article, we’ll be sharing the top 4 things we wish we’d have known before freelancing for the first time, in the hopes that your journey will be smoother than those before you.
1. You can’t just rely on inbound marketing for new business
We know it’s scary to put yourself out there, especially if you’re in a competitive industry, but you can’t just hide behind a keyword and expect to get an influx of quality leads. You will need to do a lot of the Outreach and selling yourself. The good news is that the more you do it, the easier it gets. You’ll be surprised at how quickly your confidence boosts once you face the initial rejection. The more your exposed to rejections the more you’ll feel confident in cold emailing or calling others knowing that a no is not the end of the world.
2. Be prepared to have difficult clients
Client work can be hugely rewarding particularly if you have a great relationship with the person you’re working with. Unfortunately, not all clients will be easy to work with and that’s perfectly normal. When you’re faced with a challenging client, be open minded and try to see from their point of view. Challenging clients are also a great learning experience, testing both your hard and transferrable skills and ultimately your ability to be a businessperson.
3. It’s okay to say no
Just as other people will say no to you, you have the right to say no to a project or to terminate a relationship with a client if they are proving to be too difficult. It’s okay for clients to have high expectations, but if they are asking for you to do something outside the initial scope of work or not respecting your boundaries, then maybe it’s time to end the client/freelancer relationship.
Conversely, you may be presented with an ideal project, but your schedule doesn’t align with the prospect’s. In this instance, you can politely decline and even refer the prospect to another freelancer to help them along. You can also use this opportunity to nurture the relationship. Just because you can’t work with them currently doesn’t mean you can’t in the future.
4. It’s okay to ask for help
There will come a time where you have too much on your plate or you don’t have the right skills to do a certain task either for yourself or for a client. It can be difficult to come to the realisation that you need outside help as that requires you to put trust in someone else. The problem with asking for help is that it often comes at a cost, and freelancers don’t often have a large budget. A great alternative to getting outside help is bartering. Starter Barter offers a free bartering service, making it easier for you to get the help you need. Sign up here today.